The people building our children's technology were never asked to think about them. So how do we raise kids who can think for themselves? On seeing the side of the coin we're not shown.

More businesses are being created than ever before, and dying at the same rate they always have. A look at why the two are the same event — and what it takes to be in the minority that lasts.

Trust takes years to build and collapses in a single moment. When a brand breaks its promise publicly, customers don't just lose confidence in what was said — they re-read every prior interaction through the lens of the breach. A reflection on why broken promises hit harder than the promises themselves ever built.

A brand isn't a logo. It's what happens when a customer touches your business and what happens when they don't come back. Most founders confuse the promise with the brand. But the brand lives underneath — in three anchors that hold the business to itself, even as everything around it moves.

Your rebrand didn't fail. It was just asked to solve a problem it was never designed to solve. If you've rebranded once (maybe twice) in the last five years and the same friction keeps returning — this is the pattern underneath.

I spent 20 years learning to see what others miss.

Then I spent those same 20 years learning what's worth building.

Now I help founders do both — at the same time.

One of the most underrated leadership skills is knowing what not to pursue.

Speed is often praised as a competitive advantage.

And in the early days of a business, it can be.

But over time, speed without clarity becomes expensive.

Most people like to describe their business journey as a series of pivots.

It sounds adaptive. Responsive. Strategic.

But looking back over two decades, I don’t recognise my work that way.

Most businesses don’t fail because the product stops working.

They struggle because the brand that once carried them forward no longer fits who they’ve become.